The iGaming Affiliate Growth Hub

A high-quality learning hub that educates iGaming operators on how to acquire and scale customers through affiliate marketing.

5 articles
iGaming affiliate marketing commission models: CPA, RevShare, hybrid and more, illustrated with neon casino chips marked with percentage signs

The Complete Guide to iGaming Affiliate Commission Models

Compare CPA, revenue share, hybrid, flat-fee and tiered RevShare models for iGaming affiliate programs. See how payouts work, which terms affect affiliate earnings and what operators need to track.

How to build an iGaming affiliate program that top affiliates want to join, illustrated with affiliate profile cards and a handshake casino chip

How to Build an iGaming Affiliate Program That Top Affiliates Actually Want to Join

Learn how to structure iGaming affiliate commissions, payments and partner support, with practical guidance on creatives, attribution and reporting before recruitment begins.

When to Launch an iGaming Affiliate Program

Find out when to launch an iGaming affiliate program, how to budget a pilot, and what tracking, payout, and team processes you need before accepting traffic.

iGaming Affiliate Marketing: Affiliate vs Paid Ads for Online Casinos

Compare affiliate marketing and paid ads for online casinos across cost, risk, control, speed, and scalability, with real-world iGaming insights.

How casino and sportsbook operators acquire players with affiliate marketing

iGaming Affiliate Marketing: How Casino and Sportsbook Operators Acquire Players

How casino and sportsbook operators use affiliate programs to acquire players: commission models, partner types, and what the channel costs to run.